Top 5 Social Apps Performance in Uruguay Q3 2022

In Q3 2022, the top 5 social apps in Uruguay—TikTok, Facebook, Instagram, NGL: ask me anything, and X—showed diverse trends in weekly downloads, revenue, and active users on a unified platform. The data comes from Sensor Tower, offering more in-depth insights.

TikTok experienced a steady increase in weekly revenue, peaking at approximately $5K in the final week of September. Weekly downloads showed a downward trend, starting from 13.2K and decreasing to 11.9K by the end of the quarter. However, weekly active users saw a consistent rise, reaching nearly 891K by the last week of September.

Facebook maintained relatively stable weekly downloads, hovering around 11K to 13K throughout the quarter. Revenue peaked at $590 in mid-July but saw a decline towards the end of the period. Active users consistently stayed above 1.7M, with minor fluctuations.

Instagram saw a peak in weekly downloads at 15.3K in mid-July but experienced a slight decline to 11.1K by the end of September. Revenue showed a gradual increase, hitting $95 in the last week of the quarter. The app's active users consistently increased, ending the quarter with approximately 1.56M users.

NGL: ask me anything had a notable peak in weekly downloads at 10.2K during late July but dropped to 3.4K by the end of September. Revenue remained relatively stable, fluctuating between $224 and $320. Weekly active users peaked at 20.4K in late August, then slightly declined to 17.7K by the end of the period.

X saw a peak in weekly downloads at 6.4K in mid-July but decreased to 4.2K by the end of September. Revenue showed minor fluctuations, peaking at $104 in early September. Active users remained stable around 450K throughout the quarter.

For more detailed insights and a deeper dive into the data, visit Sensor Tower.